Centr, the health and wellness brand founded by Australian movie star Chris Hemsworth, has introduced a new product line of home gym equipment alongside a connected digital training platform.
In addition to the new line of fitness kits, accessories and strength equipment, Centr has rolled out its inaugural ‘Functional Movement Challenge’. This is designed to make functional strength training easier, more approachable and more rewarding.
Centr recently partnered with fitness racing series HYROX, as its new official equipment provider for all races. Beginning in 2024, HYROX races will feature custom Centr branded competition equipment.
“I created Centr to help members realize their potential and tap into my team of experts to live longer, happier lives,” said Chris Hemsworth, Centr founder.
“We’ve continued to evolve Centr’s exceptional digital content and guidance, and I’m happy to bring it all together with best-in-class equipment and gear, now available on my home turf in Australia. This launch offers the physical tools to help Centr members achieve their wellness goals and maximize the benefit of Centr’s digital content. Now is the time for our members to get involved, get their gear, and perform at their absolute best.”
Now available throughout Australia and New Zealand, and rolling out in more locations internationally, Centr’s new product line taps into the demand for workouts at home, at the gym or on the go. It was also developed with the intention to complement any space with a sleek, streamlined design.
The exercise kits are optimised to target core, strength, all-in-one workouts, and recovery. While the items within the kits may also be sold separately, the kits offer savings – compared to purchasing the items individually.
Products include slam balls, push-up bars, slide discs, body weight training straps, battle ropes, massage roller sticks, pull-up bars, yoga mats and more. In addition, all fitness kits, accessories and strength equipment come with a free three-month Centr digital membership.
“The launch of Centr’s physical product line in Australia marks an incredibly exciting milestone for the company as we’ve entered a new category of health with state-of-the-art fitness equipment to power your routine,” said Andrew Sugerman, CEO of Centr.
“Standout digital content has been the hallmark of Centr since its inception. As the brand has evolved, we’re now offering a premium selection of products in time for the Australian summer and holiday season, that pair with Centr’s digital platform, fulfilling our mission of making health and fitness accessible, achievable and fun for our global community of members.”
