Centr, a health and wellness ecosystem founded by Australia movie star Chris Hemsworth, has partnered with fitness racing series HYROX, as its new official equipment provider for all races.
The partnership marks Centr’s initial entry into the competitive sports space. Beginning in 2024, HYROX races will feature newly designed, custom Centr branded competition equipment. The new performance line will feature:
- Battle ropes;
- Power sleds;
- Interlocking bumper weight plates, with edge markings to indicate the weight being lifted, pushed, and pulled;
- 8-edged modified competition kettlebells;
- Sandbags, wall balls and targets; and
- Racks & rigs.
HYROX races consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from: Team Relay, Doubles, Individual Open and Individual Pro.
“As a brand that is focused on making holistic wellness and fitness as accessible to as many as possible, the partnership with HYROX perfectly aligns with our ethos,” said Andrew Sugerman, CEO of Centr.
“HYROX has created a highly regarded competitive fitness platform that is globally accessible, and we’re excited to work with them to bring our innovative approach to product design and premium digital content to their competitions and community.”
The Centr-HYROX competition products are designed with multiple environments in mind. In addition to HYROX competitions, the Centr equipment will be available to affiliate gyms, studios, and home gyms, allowing HYROX competitors the ability to train with the same equipment they will use on race day.
“We designed a competition format that would provide for the healthiest and most complete test of fitness that was accessible to the widest possible population of participants through the rigorous application of sports science principles,” said Christian Toetzke, Founder of HYROX.
”This process created a unique need for a range of ultra-high quality, varied equipment that we needed to trust to provide a consistent experience for our community across training and competition. Centr has provided that product whilst instinctively understanding the soul of our sport.”
As part of the partnership, Centr will also make its award-winning digital content available to HYROX competitors and develop a custom training program to support race day preparation. Centr adds that its digital coaching will also help motivate and support ongoing fitness, performance, and well-being beyond race day.
“Similar to Centr’s approach with our current members, we want to provide HYROX competitors with the same tools and resources to power their routines,” added Andrew Sugerman.
“At Centr, we strive to inspire everyone to be the healthiest and happiest version of themselves with the balance of movement, meals and mind. Through our partnership with HYROX, we are also underscoring the importance of motivation to serve as a catalyst across Centr’s brand pillars and hope that this partnership gives them the tools, support, and community to realize their limitless potential.”
The new Centr equipment will make its debut at HYROX competitions in early 2024.
