Starting this year and until 2025, RCS Sport‘s cycling classics will have a new title sponsor – Crédit Agricole Italia. The Italian division of the international banking group will be supporting a range of events in RCS Sport’s portfolio: from Strade Bianche to Tirreno-Adriatico, Milano-Sanremo and Il Lombardia.
RCS Sport cycling classics in 2023:
- March, 4-9 – Strade Bianche Women Elite
- March, 4-17 – Strade Bianche
- March, 6-12 – 58th Tirreno-Adriatico
- 15 March 15 – 103rd Milano-Torino
- 18 March 18 – 114th Milano-Sanremo
- April 11-14 – 22nd Il Giro di Sicilia
- October 5 – 107th Gran Piemonte
- October 7 – 117th Il Lombardia
Giampiero Maioli, Head of Crédit Agricole in Italy, said “Cycling is a great Italian passion, a bearer of positive values and always capable of involving and exciting millions of people.
“Crédit Agricole has a long tradition of supporting this sport. Involvement, inclusiveness, attention to the environment and innovation are some of the most important reasons behind our partnership with RCS, by which we’ll be following in our commitment aimed at promoting the territory trough events of international importance, such as the Italian cycling classics.”
Paolo Bellino, CEO of RCS Sport, added “The Classics that we organize, and which have media exposure throughout the year, are not only major sporting events but they have a widespread presence on the national territory that few events can boast.
“120 million viewers watch these events on TV, with 200 countries tuned across five continents. This exposure to the various broadcasters generates a value of over €40 million for the partners involved.
“These races – which range from Sicily to all of central Italy (Tuscany, Lazio, Umbria, Marche and Abruzzo) up to Lombardy, Liguria and Piedmont – also have a very strong direct impact on the territories they cross. We are certain that having such a prestigious and widespread partner throughout Italy as Crédit Agricole will help us continue to grow further and bring about important results for both our companies.”
