Eventrac, the provider of event management & marketing software, has expanded its revenue opportunities for event organisers through a new collaboration with Runr, the fitness and lifestyle clothing brand.
The sports event management platform is launching a new feature, ‘The Merchant Platform’, that allows organisers to sell third-party branded products without having to purchase stock, store or ship the items themselves.
This is positioned as a risk-free approach that enables organisers to earn extra cash by selecting products from Runr’s range to list alongside event entries.
Craig Winter, co-founder of Runr, said “Organising an event is a series of daunting tasks, and selling merchandise is often seen as an unwanted burden for most organisers. That’s why Runr is partnering with Eventrac to help event organisers generate hassle-free extra income through the sale of our merchandise items.”
He added “Runr has established a reputation for building relationships with event organisers and offering innovative ideas. Organisers selling Runr gear on Eventrac can be eligible for event support. This support can include spot prizes on the day of the event, exclusive offers, one-of-a-kind competitions for participants and incentives for event reviews.”
Aaron Bird, Eventrac’s CEO, said “Sports event organisers have seen tough times. To help, we have launched our Merchant Platform and our first partnership is with Runr. This new feature enables event organisers to effortlessly boost their earnings by selling branded products without exposing themselves to any risk.
“In an increasingly competitive landscape it has become more important than ever for event organisers to have access to technology that helps grow their event and business revenues. Automating the sale of third-party merchants’ branded products is just one example of how we are driving innovation to help organisers, save time, increase their earnings and ultimately provide the best experience for their customers.”
www.eventrac.co.uk
www.runr.co.uk
