The Rock ‘n’ Roll Running Series has announced a new, multi-year partnership with FitVine Wine. The partnership will feature FitVine as the Official Wine and Celebration Partner of each Rock ‘n’ Roll Running Series event in the United States – with FitVine wine and prosecco available to try at every tour stop on the series.
A release from the Rock ‘n’ Roll Running Series noted that… ‘FitVine Wine was created in 2015 by friends who saw a gap in the market for great tasting wines that better fit their active and balanced lifestyle.
‘With a focus on crafting sustainably produced wines that deliver key wellness benefits, FitVine wines have zero sugar, low sulfites and tannins, full alcohol, are gluten free and have less than 125 calories per 5oz serving. They are designed for those who want great wine without unnecessary ingredients or compromise.’
“FitVine wine is all about balance and the belief that you shouldn’t have to choose between things you love – whether it’s crushing a PR or enjoying a delicious glass of zero-sugar, full-flavour wine,” said Blaire Fraser, Vice President Marketing, FitVine Wines.
“We also believe wine should be fun and celebrate living your best life, so partnering with a like-minded brand like the Rock ‘n’ Roll Running Series to bring FitVine to runners across the country feels like the perfect pairing.
“We’re so excited to be the official celebration partner of the Rock ‘n’ Roll Running Series and can’t wait to support them in their mission to Bring Fun to the Run.”
Runners will get to enjoy FitVine Wine at the Rock ‘n’ Roll Running Series Health & Fitness Expo prior to each race as well as make a toast at the Finish Line Festival once their race is complete.
“We’re excited to welcome FitVine Wine to the Rock ‘n’ Roll Running Series family as the Official Wine and Celebration Partner,” said Matt Wikstrom, Chief Partnerships Officer at The IRONMAN Group (owner of the Rock ‘n’ Roll Running Series).
“FitVine Wine offers our participants just what they are looking for in a product that both compliments their training and celebrates their accomplishments. We’re looking forward to toasting all athletes that cross a Rock ‘n’ Roll finish line this coming year with a celebratory glass of FitVine.”
www.runrocknroll.com
www.fitvinewine.com
