The Professional Triathletes Organisation (PTO) has announced a renewal of its partnership with FORM as the Official Swim Partner of the PTO Tour.
Smart goggles specialist FORM had a strong presence at each of the 2022 PTO Tour events through consumer demos, athlete education sessions and exhibition space. It will be expanding efforts in 2023 by taking over the PTO Tour Pro Swim Zones at all events, including branded swim starts, buoys and exit ramps.
FORM will also run a series of ‘ultimate triathlon experiences’ for amateurs at PTO Tour age-grouper races during the year.
“We’re very pleased to be back as the Official Swim Partner of the PTO and looking forward to taking our partnership to the next level,” said FORM Chief Marketing Officer Dennis Kim.
“With PTO Tour events fast becoming the pinnacle of longer distance triathlon racing, they are the perfect platform for us to showcase our products and continue our mission to innovate swim training and show exactly why the best train with FORM goggles, live data, and post-swim insights.”
FORM gives athletes real-time access to swim data within its goggles’ display. Athletes wearing smart goggles reportedly swam more than 3 million kilometres in 2022, seeing their live swim time, distance, and pace while in the water, being guided through swim workouts and using the FORM Swim App to analyse performance post-swim.
FORM recently added two new athletes to its roster of PTO athlete ambassadors. PTO World #9 Emma Pallant-Browne and PTO World #11 Aaron Royle joined Lionel Sanders, Kristian Blummenfelt, Gustav Iden, Skye Moench and Sarah Crowley as athletes tied with the company.
CEO Sam Renouf said “Growing our relationships with innovative partners like FORM is a crucial part of how we’ll continue to build the PTO Tour.
Data and analysis is an accepted and valuable commodity on the bike and run in triathlon, but the swim hasn’t benefited in the same way. FORM is changing swimming as we know it for professional and amateur athletes – effectively becoming their own underwater coach. So, I’m excited to see how our partnership develops this season.”
2023 PTO Tour races currently include the inaugural PTO European Open in Ibiza, Spain (May 6); the PTO US Open in Milwaukee (August 4-5); and the first PTO Asian Open in Singapore (August 19-20).
