With a mission to improve the health and fitness of every athlete using its products, Wattbike’s latest campaign – ‘Get 10% fitter, Guaranteed’ – is billed as a commitment to support its athlete community to make tangible fitness improvements.
The ‘Get 10% fitter, Guaranteed’ campaign is centred around monitoring, testing and improving an athlete’s cardiorespiratory fitness (CRF) score, which is seen as a reliable and trusted measure of physical fitness and health.
CRF testing helps determine how efficiently the body can transport oxygen to the areas that need it most, providing insight to the functional capacity of respiratory, cardiovascular and skeletal muscle systems.
Research has shown that by improving a CRF score and in turn VO2 Max, individuals have lower risk of heart disease, diabetes, cancers and other health conditions, whilst improving ‘active life’ expectancy.
Studies have shown even a small 1-point increase in VO2max gives an extra 45 days of ‘active life’ and an 8-point increase in VO2 Max gives an extra 1 year of ‘active life’.
The Wattbike 10% fitter guarantee is based on a three step process, of test, train and test again.
Users will be advised to complete the Health Assessment Submax Test on the Wattbike Hub training app, which will give a CRF score. From this, they’ll then complete a 13 week Health & Fitness Training Plan (specific to their CRF score and fitness level), and then retest to see their CRF score improvement.
To encourage new users to focus on their fitness, Wattbike is offering a ‘money-back guarantee’ for new purchasers who do not see the 10% fitness improvements after following the 13-week plan, as well as a £250 saving off the RRP and a free Polar Heart Rate strap (£76 RRP) with a Wattbike Atom purchase.
Eddie Fletcher, Wattbike Sport Scientist said “Looking after the health and fitness of our community is our number one priority, to better protect against life-threatening diseases and live longer – so to do this, it’s crucial to quantify and measure our physical health.
“About a decade ago, we developed a user-friendly, accessible, and accurate test called the Health Assessment Submax Test. This provides individuals with their CRF score and predicted VO2max, offering valuable insights into their current health and fitness levels.
“It’s a useful test as it will also estimate other metrics like MMP (maximum minute power) and estimated MHR (maximum heart rate) which will be used to create your training zones for the training plan.
“Improving your CRF score will not only see health and wellbeing benefits of extended active life, reduced risk of diseases and cancers, but performance benefits too – including improved power output and improved VO2 max.”
Stephen Loftus, Wattbike CEO said “The 10% Fitter Campaign is a commitment to our mission to improving health and fitness.
“The new Wattbike guarantee gives users the confidence that training on a Wattbike can have significant benefits no matter what your goal or sport is. Our CRF testing and training plans have already had great success with partners like Bupa and Nuffield Health. So, we have seen first-hand that they work.
“It’s all about consistency in your training to see tangible results. Most of the sessions in the Health plans are between 20-40 minutes, making it achievable for those who are juggling a busy lifestyle. By offering a promotion of £250 off a Wattbike Atom with a free heart rate strap we want to make Wattbike as accessible as possible.”
www.wattbike.com/pages/wattbike-guarantee
