Spartan, the international obstacle course brand, has unveiled Huel as Spartan’s Official Complete Meal Partner in the UK for the 2024 and 2025 seasons.
Spartan adds that this collaboration marks Huel’s first major investment into a mass participation sports event… ‘showcasing a commitment to providing convenient and nutritious options to athletes and participants.’
Huel is a meal replacement brand, with products available as powders, bars, as well as grains and pastas.
As part of the partnership, Huel will introduce its Complete Meal RTD (ready to drink) products to all four Spartan UK events. Huel’s partnership aims to enhance the overall participant experience by offering convenient and nutritionally balanced meals for individuals taking on long, gruelling obstacle challenges.
Matthew Brooke, Managing Director of Spartan, said “We are beyond excited to have Huel on board for the 2024 and 2025 seasons. Their dedication to providing high-quality nutrition aligns perfectly with the values of Spartan, and we look forward to enhancing the event experience for our participants together.”
Julian Hearn, Founder and CMO of Huel, said “We are excited to announce our collaboration with Spartan for the 2024/25 seasons, bringing complete nutrition to the upcoming events and supporting the nutritional balance of participant diets. This syncs perfectly with our mission to make nutritionally complete, convenient, and sustainable food accessible to everyone.”
