HYROX, billed as ‘the World Series of Fitness Racing’, has announced its expansion into the Australian market and a new global partnership with BFT Training, a fitness franchise business.
HYROX is launching two new races, one in Melbourne (August 26th) and one in Sydney (date TBC) and has selected BFT Training as the Exclusive Gym Partner for HYROX in Australia, with HYROX training incorporated into all 169 BFT franchises in the country.
Launching in season 2023-24, Australia is seen as a key international growth target market for HYROX and one in which the event brand foresees… ‘significant growth opportunity in the fitness-conscious population.’
HYROX adds that it has grown significantly in the past 12 months internationally, with new markets announced in Hong Kong, Italy, Ireland, Scandinavia and Spain and an increase of over 100% participation internationally.
“We are excited to take the next steps in HYROX’s international expansion and bring the world series of fitness racing to new audiences around the globe,” said Christian Toetzke, founder and CEO of HYROX.
“As part of this effort, we are thrilled to partner with BFT, known for being one of the most advanced training methodologies, who will act as HYROX Training Centers in Australia, Europe, and Asia. Together, we can inspire athletes worldwide to push their limits and give their training a purpose – their next HYROX race.”
As the Exclusive Gym Partner for the region, BFT Training will run dedicated HYROX training days and classes as part of its programming structure, with all 169 gym franchises completing the same workout on the same day.
BFT Training founder Cameron Faloon said “We can’t wait to see the positive growth from this partnership for both brands, with HYROX participants training in BFT studios around the world and our BFT communities participating in HYROX events.”
www.hyrox.com
www.bodyfittraining.com
