Infront has acquired MarathonFoto, a provider of endurance event photography in the United States. The new agreement expands Infront’s position and…. ‘makes it the leading provider of digital photo and video solutions for mass participation events globally having previously acquired Sportograf, one of the Europe’s top endurance event photographers.’
MarathonFoto has been involved in endurance sports photography for more than 40 years and has worked at over 3,000 races. It has partnerships with over 100 clients and currently collaborates with some of the world’s top marathons, including the TCS New York City Marathon, the Boston Marathon and the Bank of America Chicago Marathon.
The acquisition means that together, MarathonFoto and Sportograf offer photo and video solutions across a portfolio of endurance events globally. Combined, both companies delivered 70 million photos across nearly 1,200 event days to almost 500,000 participants globally in 2022.
Infront adds that MarathonFoto is also one of the most technologically-advanced providers of photography services to running races, triathlons and cycling events worldwide. Both photography companies fall under Infront’s Active Lifestyle unit.
Hans-Peter Zurbruegg, Infront Senior Vice President Active Lifestyle, said “Part of Infront’s Active Lifestyle strategy is to seek new ways to enhance the key services offered at events all over the world.
“Event photography reflects a key element in the overall participant experience, therefore providing the highest quality photo-video solutions through seamless processes creates a core value to participants and event organizers. Our clear goal is to be also leader in the technology in this field.
“MarathonFoto perfectly complements the strategy and growth paths we have already started with Sportograf and means we place ourselves as firm leaders in this space.”
Brad Kroll, President of MarathonFoto, said “The photography and logistical expertise of MarathonFoto will now be combined with the technology depth of Sportograf.
“Our team is thrilled to expand on our current services like instant photo uploads and individualized race videos with the deep team of technologists at Sportograf. We’re all incredibly excited to join forces with our new partners.”
Tom Janas, Managing Director of Sportograf, added “We have been able to personally get to know MarathonFoto over the last 10 years and are extremely excited about the collaboration.
“This is especially because of the long-term experience that MarathonFoto can now share with us. With a joint event portfolio of well over 1,200 event days, we are optimistic about the 2023 season, which should bring over 80 million pictures and infinitely more memories of sporting achievements to our clients.”
www.infront.sport
www.marathonfoto.com
www.sportograf.com
