French pedal specialist LOOK has announced a partnership with Raleigh UK, extending the brand’s reach further into independent bicycle dealers (IBDs) and chain stores across the United Kingdom, starting from May 1, 2023.
LOOK’s ‘Made in France’ pedal range includes the KEO range for road; X-Track and ROC range for MTB; and the Trail, Trekking and Urban range.
Alex FELIS, Global Export Sales Manager, at LOOK Cycle International, said “LOOK is proud to be a truly global brand, with a reach and popularity that has been earned through a dedication to product innovation and excellence.
“This includes the UK, where athletes have shown a growing appetite for LOOK products for many years. We welcome this new partnership with Raleigh UK, a leading bike and parts distribution specialist in the UK. It will allow LOOK to benefit from Raleigh’s high quality service and dedicated support to their retailers.”
Peter Hunt, Head of Brand and Marketing at Raleigh UK said “We have been looking for the right partner to enter the pedal market for some time; and when conversations began with LOOK, we knew there was a great fit and synergy between our businesses. We are excited to welcome LOOK into the Raleigh portfolio and deliver the great plans we have established together.”
www.raleigh.co.uk
www.lookcycle.com
