Toyota has renewed its partnership with RCS MediaGroup for the next three years (2023-2025), confirming its presence as the official car of the Giro d’Italia (May 6-28, 2023) and all other cycling classics organized by RCS Sport. This includes the Giro-E multi-stage event for electrically assisted bicycles, which runs in parallel to the Giro d’Italia.
Toyota will be present at the 106th edition of the Giro d’Italia this May with its entire electrified range, deploying a fleet of more than 50 vehicles, including five new Toyota bZ4Xs, the first model in the Toyota bZ – beyond Zero – family of zero-emission battery electric vehicles (BEVs), which will follow pro riders along the stages of the event.
In addition to the Toyota bZ4Xs, Toyata will showcase models from the GR Sport range. Completing the fleet is the RAV4, in Full Hybrid and Plug-in Hybrid versions, and the Corolla Hybrid Touring Sports vehicle.
Urbano Cairo, President of RCS MediaGroup, said “Toyota is a brand known all over the world, and the renewal of the partnership until 2025 is a sign of continuity that shows how the Giro d’Italia is an event with an increasingly international prestige that attracts big companies.
“With Toyota we share a vision that focuses on environmental sustainability evidenced by the vehicles that are made available to us. The Toyota fleet for the Giro d’Italia is composed of electric and hybrid cars, aimed at decreasing emissions year after year.
“This partnership aims, in the long run, to bring zero CO2 impact to a major traveling sporting event. We are confident that the path marked out is the right one.”
Luigi Ksawery Lucà, CEO of Toyota Motor Italia added “We are proud to renew our partnership with RCS MediaGroup for the fifth consecutive year and to provide all our expertise in the field of sustainable mobility.
“The partnership with RCS confirms Toyota’s constant attention to the world of sports and our ‘Let’s go Beyond’ vision, whose ambition is to develop technologies and services that ensure freedom of movement for all, going beyond the goal of zero emissions alone, to achieve a more sustainable, safe and inclusive society.”
