A team-based corporate event using state-of-the-art static bikes is launching at the Samsung KX event space in central London next year. The new event, PWR Hour, is set to take place on World Environment Day on June 5, 2024.
PWR Hour is a unique event that captures and stores renewable energy as participants pedal. The accumulated stored energy will then be donated to a charity to offset their usage from the grid.
The new corporate event has been rebranded from the original Bloomberg PWR Ride, which first took place in November 2021.
Innovative cycling technology, created by Energym, is at the centre of the event experience, which will help companies to contribute to and raise awareness of the fight against climate change, as well as promote inclusive wellbeing activities.
PWR Hour has been created by TrybWorld, owner and operator of the Bloomberg Square Mile Relay – ‘the world’s largest corporate running relay’, which has a footprint in 13 cities across 11 countries worldwide.
James Hassett, Managing Director of TrybWorld, said “We couldn’t be more excited to bring PWR Hour to London next year. Every forward-thinking company should be looking at innovative ways to boost active wellbeing, engagement, inclusivity, and sustainability – and we’re proud that this event addresses all of those things in an extremely unique and dynamic format.
“It’s a truly immersive way to bring the corporate community together and take action towards creating a more sustainable planet.”
As part of a premium event package, participants of PWR Hour will enjoy an immersive experience including a giant screen visualisation with live leaderboards and power output, led by an MC, with live DJ, after-party, awards ceremony, and premium hospitality.
Taking place at the innovative Samsung KX in Kings Cross, London, the experiential corporate event aims to attract hundreds of companies, who will battle it out in teams of six to see who can generate the most power within a one hour timeframe.
‘The clock will be ticking, so teams will need to transition quickly in relay style on their designated bike for the hour-long challenge.’
