Swiss running brand On has celebrated its arrival in the UK capital with hundreds of fans, ambassadors, sponsored athletes, and partners running to its new flagship store on London’s Regent Street.
The #RunToRegentStreet initiative marked On’s official arrival in London. Based on the motto ‘No Sweat, No Entry’, the Swiss sports brand called on its fans, ambassadors, sponsored athletes, clubs and crews, studios, and partners to join London’s ‘run to the Oniverse’ and run to the store’s launch party.
All participants met at 169-173 Regent St, London, to celebrate the brand’s first standalone flagship store in Europe.
“The opening of On London has been long in the making,” said On’s Co-Founder David Allemann. “I remember the day ten years ago when the first UK dealers put On shoes on their shelves for the first time.
“The launch of our first flagship store in London is another milestone we want to celebrate with our community, fans, and runners here in the UK who have followed our journey this far.”
On adds that it has created a design-centric and technology-driven approach to the in-store consumer experience. The three-storey store offers the latest innovations and products, but also focuses on its community.
Located in London’s bustling Regent Street, the store will serve as a seasonal hub for the local running community where runners of all kinds can gather to run together and see the latest products and innovations from the brand.
On’s London Flagship Store officially opened for customers on February 10, 2023.
