Originally from Colchester, England, Sam Pilgrim is a recognised face on the global free ride and off-road cycling scene. From 2023, he’ll be riding for Canyon and will join Canyon CLLCTV – the German bike brand’s international community of off-road riders, racers and ambassadors.
Despite being only 32, Pilgrim has been riding competitively for over 20 years. His YouTube channel reaches over 1.8m subscribers with bi-weekly video releases.
He first came to attention on the international stage at 17 with victory in Austria’s King of Dirt competition. The FMB World Tour Champion title came in 2013 and podium places at Crankworx, Dirtmasters, Red Bull Joyride and FISE festival followed. His appearances at X-Games and Red Bull Rampage have also contributed to his status among the off-road community.
In 2015 Pilgrim directed his focus into content making and launched the Sam Pilgrim YouTube channel – documenting his challenges, trips and adventures to help inspire off-road riders across the globe.
Sam Pilgrim’s first project with Canyon is planned for February 2023 with a video expected in the spring
Pilgrim will be riding most of Canyon’s MTB range. For freestyle and street riding duties he will use the Stitched 720 and Stitched 360 dirt jump bikes with their ‘category 5’ abuse rating. For trail riding he’ll use Canyon’s Spectral and Stoic models, while for bike park days and big mountain rides the Canyon Torque will be Sam’s go-to bike. And when he wants to hit the trails lap after lap, Canyon adds that… ‘Sam’s Spectral:ON and Torque:ON e-MTBs will be the stars of the show.’
Pilgrim said ” 2023 with Canyon is gonna be epic. It’s a dream come true. I’ll be riding the best bikes alongside the sickest team which means loads of amazing times, a bunch of sick videos coming your way and I’ll be hitting a few contests over the year, and loving every minute of it.”
Jack Noy, Canyon’s Gravity Brand Manager, said “It’s massively exciting news for Canyon and the CLLCTV to be working with Sam.
“He has a huge reputation for being an incredible rider, and his positivity and down-to-earth approach acts like a magnet to bring more people into the MTB world. We’re stoked to be able to support Sam, and we’re looking forward to 2023 and beyond.”
