With the new year, Santini will part with distributor ZyroFisher after more than 20 years of partnership. From January 2023, Santini Cycling is operating its UK distribution through its own company – UK Santini– supplying all Santini apparel collections directly to selected UK retailers.
“We are extremely grateful of the work and dedication that ZyroFisher and all its people have put into distributing Santini in the UK,” said Monica Santini, CEO of Santini Cycling.
“We have now mutually agreed to run the distribution in the UK through the company we established four years ago. Santini UK was created to serve the UK market with the extensive Santini custom program.
“We feel that we are now ready to enlarge its scope with the distribution of all the Santini collections: the road and gravel lines, but also the Tour de France, the UCI World Champion collections and all the other Santini products.”
Daniela Bresciani, Santini Sales Director, added “This is a new challenge for Santini Cycling, but we feel that this change will help us to service the UK market in a better way.
“The Italian made production in our new factory and headquarters in Bergamo will be key in supporting the retailers through fast and flexible deliveries and the Santini marketing team will focus on delivering for the UK market.”
“The team at UK Santini will now start to contact and visit selected dealers and will start by offering presales of SS23 collections,” said Jonathan Sangan, Director of UK Santini.
“I have been working with Santini for more than 20 years and I have an extensive knowledge of the UK market. With SANTINI custom now firmly established the addition of inline and replica gives dealers a one-stop-shop for premium cycling and triathlon apparel, all direct from Bergamo.”
