POC has unveiled its new autumn/fall/winter 2023-24 cycling collection. According to the Swedish apparel & accessories specialist, the collection is… ‘focused on products that embrace the extremes, enhance protection, and prolong the seasons.’
Karin Johansson, Fabric R&D manager at POC, said “Nothing beats the satisfaction of defying the elements on a long ride in wet, muddy and windy conditions.
“Whether it’s mountain bike or road riding, the simple reality is that with the correct apparel and layering, we can all turn cold to warmth, keep dry and open new riding opportunities.”
Apparel Director at POC, Monica Lindstrom, said“We wanted to create a depth in the collection that would give more riders the security and inspiration to take on all conditions.
“From experience, we know that some of the best days on a bike come from the worst weather, and living in Sweden we have a special insight into the cold and the importance of visibility to safety.”
Developed to protect with warmth and enhanced visibility, the collection is built on specific colours that stand out in all conditions, to aid proactive protection and… ‘build on the principle that the best protection comes from avoiding accidents altogether.’
Meanwhile, designed to improve indoor riding and aid performance, POC’s indoor collection features breathable fabrics for indoor riding positions and intensity. Introducing the range, Monica Lindstrom, Apparel Director at POC, added “It might appear static from the outside, but intense indoor sessions are unique and dynamic and have very specific position, weight and breathability needs, which we have addressed with our indoor collection.”
Encompassing jackets, base layers and accessories, and with a range of colours, the collection supports POC’s objective to build on existing colours and new collections as an evolution of the colour palette.
The company added that, taking this approach encourages a more sustainable focus, allowing riders to match new and existing seasons and collections together, ensuring that individual pieces can be used over multiple seasons and years.
