The Professional Triathletes Organisation (PTO) preview show ‘Countdown To Ibiza’ will premiere on Eurosport 1 at 21:30 CET on May 2, as part of the build-up to the inaugural PTO European Open in Ibiza, Spain, on May 6.
The 30-minute show, which was filmed and produced by the PTO’s in-house content team, focuses on German Jan Frodeno, as he attempts to return to the top of the podium following a long injury lay-off, and Switzerland’s Daniela Ryf – widely considered one of the sport of triathlon’s greatest athletes.
The teaser for Countdown To Ibiza kicks off a broad offering of season-long PTO live and non-live content across Warner Bros Discovery channels.
As well as featuring on Eurosport 1, the preview show will also be translated into 20 languages and aired globally across 100+ countries with the potential to reach up to 250 million households. This is thanks to deals with a range of international, regional and local broadcast deals, including DAZN, beIN Sports and SPOTV. It is also available to view now for subscribers on PTO+.
PTO’s CEO Sam Renouf said “Jan talked about getting ‘goosebumps’ when his wildcard for the race was confirmed. Well, as fans of the sport, we’ll all be getting goosebumps watching this preview show for what I think will be one of the most talked about events of the year.”
PTO Chief Marketing Officer Tim Godfrey added “Our partnership with Warner Bros Discovery is all about telling the stories of the incredible athletes of the PTO to a wider audience.
“Having the Countdown To Ibiza preview show going out at 21:30 CET on a major channel like Eurosport 1 four days ahead of the races is the perfect way to grow the fan base of the sport. We’ve also been expanding the distribution footprint for athlete content more broadly, as an effective way to build excitement and tune in to the PTO Tour.”
The PTO European Open women’s field includes all of the top 10 PTO ranked female athletes. The men’s field contains all three of the Olympic gold medallists in the sport since 2008 – Kristian Blummenfelt (2020), Alistair Brownlee (2012 & 2016) and Jan Frodeno (2008).
The 2023 PTO Tour starts in Ibiza on May 6, with the first-ever PTO European Open, before going to Milwaukee on August 4-5 for the PTO US Open and then to Singapore for the inaugural PTO Asian Open on August 19-20.
