Indoor smart bike innovator Wattbike has welcomed two long-term ambassadors to its roster: former professional cyclist Alex Dowsett and his wife Chanel.
After four years living in Andorra, the couple have recently moved back to the UK. While their new home may not have the outdoor views of the Pyrenees, their indoor setup will feature two Wattbike Atoms setup side-by-side, allowing the two of them to train and race together.
Although retired from the international cycling circuit, Wattbike will be supporting Alex Dowsett with a number of domestic goals that he has for the 2023 season, from the recent London Marathon and the Gralloch Gravel Championship, to a string of national time trial events.
And having taken part in her first IRONMAN event last year and most recently the London Marathon this year, Chanel Dowsett will be focussing on local triathlons and improving her swim/bike/run times.
The new partnership will include regular vlogs, social media content and live streaming of both Alex and Chanel as they work towards their goals and races this season.
Alex Dowsett said “I’ve envied Wattbike users for a long time due to the vast amount of real time data that’s available with the pedal stroke and now I’m excited to get stuck in to learn about it all and improve.
“I love indoor training but I’m tired of the faff around setting up indoor training so to be able to now get my kit on and just jump on the Atom and ride is a dream.
“Lastly and most importantly is having our training indoors, so my daughter can see Chanel and I exercising – I think it’s super important for her future, so she doesn’t just see us leave on a bike ride and then return a couple hours later.”
Chanel Dowsett added “Growing up in New Zealand you’d be hard pressed to find a kid who didn’t idolise the All Blacks, so to partner with a brand that’s keeping my home country team fit and ready is the stuff childhood dreams are made of.
“I’ve never been one for the super detailed parts of riding so I’m looking forward to learning more about how my own data on Wattbike translates across the training board. Equally, not having to set up a turbo trainer is going to be incredible. I’m really looking forward to reconnecting with the online community for some live stream rides.”
Duncan Bradley, Chief Product and Brand Officer for Wattbike, said “We are delighted to be supporting Alex and Chanel in their adventures this year and helping them achieve their goals with the Wattbike Atom and our Hub app.
“They are both superb advocates of sport and have developed a really fun and engaging online channel. From parents juggling work and training, to those that are taking part in their first ever triathlon, we know our new and existing customers will relate as they train towards their goals.”
