Plant-based sports nutrition brand Rawvelo has partnered with UK Run Chat as the online running community’s official nutrition partner. The partnership will see UK Run Chat audiences privy to nutritional advice from both the brand and its ambassadors, as well as exclusive product access and more.
Rawvelo offers a range of 100% plant-based and all natural products spanning energy gels, energy bars and hydration drink Mixes. Having built its foundations within cycling, Rawvelo is now driving forward into the running industry. It became a member of the Running Industry Alliance (RIA) late last year, and has since launched in a number of specialist UK running retailers including Up & Running, Running Bear, Northern Runner and others.
UK Run Chat is an engaged running community on social media in the UK, which offers support for runners of any age, ability or experience. In 2023, the community boasts a reach of over 129,000 people across its channels.
Joe Williams, founder and director of UK Run Chat, said “We see more and more runners across the UK Run Chat community looking to make better, more responsible choices across shoes, apparel, travel and of course nutrition too.
“It’s an aspect that plays such an important role for runners at all levels and so to be able to work closely with Rawvelo this season and provide closer access to this better choice is a really exciting step for us at UK Run Chat.”
Rawvelo Co-Founder, Jason Evans said “Joe and the UK Run Chat team have built up a great, far-reaching community of passionate and connected runners not just across the UK but further around the world too.
“We’re really excited to partner up with this active community to both educate and inspire runners on their individual journeys, as well as gathering much more industry feedback on how best we can look after runners who are looking to make a better choice with their sports nutrition.”
