POC’s brand-new limited edition cycling sunglasses, Elicit Ti, claim to represent a new way of thinking. According to POC, the sunglasses… ‘match the best performance, vision and weight with recovered medical-grade titanium.’
Stronger and lighter than the 23g of its namesake, the Elicit, the limited edition Elicit Ti has been created using an innovative recovery process. This allows unused titanium from the manufacturing of surgical tools to be salvaged and reconditioned.
Tilda Håll, Product Manager, Eyewear at POC, said “We approached the development of the Elicit Ti with a basic principle at its core; that sustainable materials and performance can, and should, be able to live side by side.
“If we challenge conventional thinking and methods, there is no need to compromise performance or sustainability or a reason to choose one over another. Instead, it should be able to co-exist and become the norm. And we are proud that with the Elict Ti we have shown just that.”
Priced at £350.00, and at 22g, the Elicit Ti will take over the mantle as POC’s lightest sunglasses and will be used by the EF Education-EasyPost team at the Giro d’Italia.
Andreas Klier, Sports and Technical Director at EF Education-EasyPost, said “Many of our riders have been using the Elicit glasses for some time as their weight and performance are exceptional.
“To take all that performance and add to it the fundamental dimension of sustainable thinking is striking, and it illustrates why we value working so closely with POC.”
The Elicit Ti sunglasses feature a unique titanium truss design along the temples allowing for a balance of rigidity and weight. Created with recovered medical-grade titanium, the one-piece design offers optimal stiffness, comfort and balance.
Featuring specially designed slide-in joints, lens changing is quick, allowing riders to change lenses in seconds. The frameless design also creates a unique sensation of openness while providing all the benefits of enhanced coverage.
