The Running Industry Alliance (RIA) and England Athletics (EA) have confirmed their collaboration on an annual ‘National Running Report’.
According to a release from RIA… ‘This comprehensive report serves as a deep dive into the running habits, trends and issues prevalent across the nation. Its purpose is to provide a comprehensive understanding of the thoughts, aspirations and actions of runners, serving as a vital resource for organisations, individuals and businesses involved in the running industry.’
A first-look of the report’s findings will be presented at The Running Conference 2023, held at Loughborough University in central England on December 10-12, 2023.
Through research carried out by England Athletics, and in collaboration with RIA, the analysis draws on a sample of c.80,000, collated over the last six years. The report delves into topics such as participation rates, running motivations, training techniques, sustainability elements, preferred event formats, and the impact of technology on the running experience.
Annually unveiled at The Running Conference (TRC), this report is part of the conference opening sessions under the ‘The Market Place’ heading, providing attendees with a first look into the findings.
Co-Leads Rebecca Richardson and Jonathan Midwood from RIA said “We believe that the National Running Report has the power to drive positive change within the running business community.
“By fostering a greater understanding of the needs and aspirations of runners, this report empowers stakeholders to take action, address key issues, and propel the running industry forward. Together, we can create an inclusive, sustainable, and thriving running ecosystem that benefits individuals, organisations, and the nation as a whole.”
Dan Isherwood, Head of Operations at England Athletics, said “The report acts as a matrix, guiding attendees in aligning their business strategies with the current trends, challenges, and opportunities within the running landscape that would potentially not be seen without this collaborative and trusted research.
“By harnessing the knowledge and data within this report, we can collectively shape the future of the sport and business of running, enhance the running experience, and drive industry business and growth together.
“As we unveil the latest edition of the National Running Report, we invite you to dive deep into its findings, extract valuable insights, and embrace the opportunities that lie ahead with us at The Running Conference 2023 and beyond.”
www.runningindustryalliance.com
www.therunningconference.com
www.englandathletics.org
