‘Running is Human’ is the new campaign, the EDP Lisbon Half Marathon, which is scheduled for March 10, 2024.
Billed as ‘the world’s fastest half marathon, the EDP Lisbon Half Marathon claims to hold the world record for the half marathon distance with a time of 57mins 31sec.
Part of the SuperHalfs series, the ‘Running is Human’ campaign aims to remind individuals that… ‘Despite the impact and uncertainties that artificial intelligence has generated in society, there are things that only humans can do and running and taking part in races are two good examples.’
With the aim of again bringing together 35,000 participants in the weekend of races on Saturday and Sunday, March 9-10, 2024, the new campaign will be present on main digital channels: Facebook, Instagram, Youtube and Google.
The campaign for the 2023 edition, ‘Come and break your record with us’, reportedly had an impact on more than 4.7 million unique users and generated more than 1.4 million interactions (likes, shares, and comments). The race organization hopes to surpass these results for the 2024 race.
www.maratonaclubedeportugal.com
www.superhalfs.com
