Cycling travel and experiences brand Sportive Breaks is partnering with the Tour of Britain’s new best young rider jersey this September.
With the race acting as a showcase for emerging talent, the white jersey is being introduced to the Tour for 2023. It will sit alongside the leader’s jersey, cottages.com points jersey, and king of the mountains jersey, and will be presented to the leading under-23 rider in September’s event.
Previous leading under-23 riders in Britain’s national Tour have included Tom Pidcock (2022), and Ethan Hayter (2021), while the likes of Simon Yates, Geraint Thomas, and Ian Stannard have all claimed the honour in the past.
Produced by Le Col, the Sportive Breaks best young rider jersey will be white, featuring the same patchwork-style pattern as used on the overall leader’s jersey that represents Britain’s countryside and fields when viewed from above.
Sportive Breaks is offering VIP experiences at this September’s Tour of Britain, including the opportunity to ride each day’s finish in the company of Grand Tour stage winner Dan Martin, and packages to view stages from VIP guest cars.
Alex de Waard, Sportive Breaks director, said “We’re delighted to be providing a showcase for cycling’s most promising up-and-coming riders at this year’s Tour of Britain.
“The Sportive Breaks best young rider jersey will make it easy for the estimated roadside audience of over one million spectators to pick out the leading under-23 rider in the race as they pass through their village, town, or city.”
Sixteen of the world’s leading teams will take part in the race, led by Tour de France champions Jumbo – Visma, as well as BORA – hansgrohe, and home favourites INEOS Grenadiers.
ITV4 will broadcast live flag-to-flag coverage of every stage in the UK, as well as a daily highlights show. International coverage will be available in over 150 countries courtesy of Eurosport and GCN+.
www.tourofbritain.co.uk
www.sportsbreaks.com
