DATEV Challenge Roth organiser, TEAM Challenge, has reported that this year’s event July 7, 2024 set a new record in terms of media reach. The cross-media reach of the race was reportedly 342 million, 6% higher than last year.
TEAM Challenge added… ‘Last year, the cross-media reach was 324 million, the year before it was 145 million. The new record once again emphasises the significant importance of the race for the Roth district and triathlon in general.’
DATEV Challenge Roth was broadcast worldwide and played out on 928 platforms and media.
BR Fernsehen once again provided triathlon fans in Germany with images from the event live on TV and in a livestream. DATEV Challenge Roth also celebrated a premiere on ARD Sportschau in 2024: Das Erste showed the men’s and women’s finish live for 50 minutes, even interrupting the Tour de France broadcast. ZDF and the private broadcasters RTL and Sat 1 also reported on the day.
“With two new world best times and incredible performances from all participants, volunteers and supporters, Roth proved once again why it is the home of triathlon,” said Race Director, Felix Walchshöfer.
“I am particularly pleased for the athletes, the entire triathlon district of Roth and the sport in general that the race received so much attention in numerous leading media and on all channels. My thanks go to all those who have contributed to this success and who support the event so generously year after year.”
In addition to the ‘classic’ media, digital out-of-home channels (DOOH), such as information screens in railway stations, airports and fitness centres, were also supplied directly with news from Roth for the first time. This ensured that a further 9.23 million people came into direct contact with triathlon imagery from Roth.
As in previous years, the data was collected and analysed externally by market & media research institute Intelligent Research in Sponsoring (IRIS).
Values reported relate to a defined observation period from June 30, 2024 to July 21, 2024 or until October 31, 2024 in the international TV and DOOH segments. The reach achieved therefore represents interim results.
