With a focus on ventilation, premium Italian brand, KOO Eyewear, has launched its newest cycling-specific sunglasses, the HYPE collection.
KOO notes that… ‘The HYPE collection boasts a list of features that make it the brand’s most innovative sunglass launch to date. HYPE has been uniquely crafted with ample ventilation ports on either side of the frame, as well as one in the centre of the glasses.
‘This unique centre ventilation placement delivers consistent airflow to prevent fogging, making them suitable for even the highest intensity.’
Tested by elite cyclists, team Red Bull – BORA – hansgrohe, debuted this model earlier this year at the Il Lombardia event.
KOO Marketing Director, Simona Tironi said “HYPE signifies a new era of cycling accessories for KOO Eyewear. The design of these sunglasses is unlike anything we have done before with the innovation of these highly ventilated frames.”
While the HYPE collection boasts a modern design, it retains performance-focused ergonomics, a broad field of vision, and wraparound temples for stability. The HYPE sunglasses feature a Zeiss polycarbonate toric lens with a double-curvature design for visual comfort. Additionally, the frame is made from 45% bio-based polymer materials.
The new HYPE frame is also compatible with KOO’s Optical Clip for prescription lens application as needed.
Retailing for £180, the HYPE collection includes nine different colourways. A limited release of HYPE is currently available via kooworld.cc/us/en, and the collection will become widely available for purchase in January 2025.
