Premium Italian eyewear brand, KOO Eyewear, has announced an official partnership with professional German cycling team, BORA – hansgrohe.
“To partner with such a high-performing professional cycling team felt like an obvious decision,” said KOO’s Marketing Manager, Simona Tironi.
“Performance is one of KOO’s brand pillars and to see it translate into being alongside professionals of this level, who enable us to constantly exchange feedback on the sunglasses, is invaluable for the development of new products and for bringing excellent gear to the market.”
The partnership between the brand and the team will include the launch of three signature-edition cycling sunglasses including the ALIBI, SPECTRO, and DEMOS frames by KOO, designed in colours inspired by the BORA – hansgrohe team.
“KOO is providing us with an innovative eyewear collection,” said Gerd Kodanik, Head of Technical Performance at BORA – hansgrohe. “Eyewear plays a key role when it comes to performance because it ensures good visibility in crucial race situations as well as it protects the rider.
“KOO’s products are high-tech and high-quality. They are fitted with a wide selection of premium Zeiss lenses, which gives us the perfect choice in diverse race and weather conditions.”
The full collection of partner sunglasses from the KOO and BORA – hansgrohe collection includes metallic green ALIBI sunglasses with a panoramic photochromic lens that retail for £210, along with similarly coloured SPECTRO sunglasses that retail for £180, and DEMOS sunglasses that retail for £170.
www.kooworld.cc
www.bora-hansgrohe.com
