One of the boldest and brightest teams in the peloton is back in 2024 with a new ‘Harmonic Riff’ kit design. 2024’s CANYON//SRAM Racing kit, designed by Canyon… ‘draws inspiration from the experience of sounds and rhythms of a race day.’
The clothing collection features logos from headline partner SRAM, whic provides the team’s top-of-the-range RED eTap AXS drivetrains and brakesets, and Zwift, whose annual Zwift Academy competition gives riders the chance to win a contract with Canyon//SRAM.
The new collection takes the original CANYON//SRAM colour palette of purple and blue and adds a flow of SRAM’s red coloir into a green sound wave.
‘This eye-catching mixture of colours dynamically weave into one another, drawing attention and capturing the vitality of the team.’
Team riders include:
- Gravel World Champion Kasia Niewiadoma (PL),
- Individual Time Trial Champion Chloe Dygert (US),
- U23 European Time Trial Champion Zoe Bäckstedt (UK),
- U23 Time Trial World Champion Antonia Niedermaier (DE)
- Ricarda Bauernfeind (DE),
- Neve Bradbury (AU),
- Elise Chabbey (CH),
- Tiffany Cromwell (AU),
- Justyna Czapla (DE),
- Alex Morrice (UK),
- Soraya Paladin (IT),
- Agnieszka Skalniak-Sójka (PL),
- Alice Towers (UK), and
- Maike van der Duin (NL).
All riders will sport the Harmonic Riff apparel collection in their upcoming road, cyclocross, and gravel races around the world.
CANYON//SRAM Generation, a team of nine talented up-and-coming riders, will also be attired in the same vibrant kit. To start the new year, complementary designs have been applied to the team’s Canyon Aeroad and Ultimate race bikes too.
“In a song, a constant tension of riffs and progressions draw and hold our attention,” said kit designer McKenzie Sampson. “Ebbs and flows provide a framework for a song and make room for launch points, whether that’s a breakdown, a lead, or a solo. But at the end of the day, everything is built around that consistent harmonic flow.”
“Bringing that same level of vigour to the design was a big part of our inspiration for this year’s kit.”
McKenzie Sampson worked closely with Ultan Coyle, Global Creative Director and designer of the previous CANYON//SRAM Racing jerseys.
“Last year, the kit was built around the idea of high-pressure systems as seen in the atmosphere,” said Coyle. “So, you have these unique infographic-esque storm systems showcased on the kit.”
RRPs for the 2024 CANYON//SRAM racing kit collection range from £27.95 – £177.95 in the UK, all available for purchase on canyon.com.
