Hexis, which offers personalised fuelling plans for athletes, has secured a £1.6 million pre-seed fundraising round. The successful pre-seed round of funding includes investment from APEX, an athlete-backed venture capital firm, and Sport Republic, a global sports investment company.
With the additional funding, Hexis plans to enhance its technology infrastructure, expand its platform capabilities, and strengthen partnerships with sports organisations, coaches and individual athletes. The brand’s long-term vision includes expanding into new sports markets and establishing itself as a leader in sports technology and athlete performance.
According to Hexis… ‘The involvement of such prominent industry players provides strong validation for the strength of both the technology and team that drive the Hexis brand, accompanying the support offered by other high profile sports VCs including Dopamine Sport Ventures, along with Tour de France stage winners and Olympic medallists.’
Hexis technology is built on the understanding that each athlete is unique, as is their path to performance. The company notes that this also means… ‘tailored fuelling is the only way to meet those unique needs, thereby unlocking every athlete’s true potential.’
A personalised fuelling plan for each Hexis user is made possible by its ‘Carb Coding’ system, which calculates and predicts how athletes should fuel. Hexis is also the first to offer a fuelling plan that adapts in real-time according to an athlete’s workout to optimise performance and accelerate recovery.
Hexis is led by Dr David Dunne, alongside Dr Sam Impey and, more recently, Professor James Morton, who have spearheaded advancements in performance science and technology. The Hexis team has also welcomed Stephen Moon, the former CEO of Science in Sport (SiS), to its board.
“We are delighted to be collaborating with David and the entire Hexis team,” said Koen Bosma, Head of Venture Capital at APEX.
“In sports performance, proper nutrition plays a critical role, and Hexis stands out by making personalised nutritional guidance accessible to everyone. This kind of support will be crucial for athletes and sports organisations across the board. The Hexis team structure is impressive, with a CEO who has progressed from practitioner to PhD graduate to founder.
“The broader team of advisers, encompassing both academic and sports backgrounds, helps ensure that the team stays true to its mission of empowering athletes through nutrition. We can’t wait to embark on this journey and see the positive impact Hexis will have on the future of sports performance.”
Rasmus Ankersen, CEO of Sport Republic, said “Our investment in Hexis reflects our belief in the power of technology and data to transform sports performance. At Sport Republic, we are focused on leveraging innovation and technology to drive results in our football clubs, and we are excited to partner with Hexis and their superior intelligent nutrition technology to bring even greater success to the realm of sports performance, both on and off the field.”
Professional cyclist Bob Jungels, a long-time advocate and user of Hexis, added “I’ve been using Hexis for quite some time, and it has become an essential part of my training and recovery routine.
“The platform’s focus on personalised data and recovery optimisation has made a significant difference in my performance. I am delighted to see Hexis secure this funding and to be part of its journey. It further reinforces my belief in the brand’s ability to revolutionise how athletes train, recover, and perform.”
Hexis Co-founder and CEO Dr David Dunne, said “We are proud to have the backing of APEX and Sport Republic as we continue to push the boundaries of intelligent personalised nutrition technology to enhance performance.
“Their investment is a major vote of confidence in our mission, and it will allow us to accelerate our efforts to support athletes, coaches and organisations with cutting-edge solutions. We’re excited to collaborate with them and leverage their expertise and industry connections.”
