New this year, the Virtual Babble Ride Across Britain Challenge uses ROUVY’s indoor cycling app, so that riders can experience key sections from the British event from the comfort of their own home.
Organised by Threshold Sports since 2009, Ride Across Britain enables thousands of riders to ride from Land’s End to John o’ Groats en masse. The route spans 980 miles, and is covered in around nine days.
In 2024, using the ROUVY app, riders can experience key sections of the nine-stage Ride Across Britain route. This makes the challenge an ideal training tool for those taking part in the event in September 2024, or for those simply looking to get a taster of the Ride Across Britain from their own homes.
The Virtual Babble Ride Across Britain Challenge runs from January 29, 2024 to March 3, 2024 showcasing seven key sections of the Babble Ride Across Britain route – including Bodmin Moor in Cornwall, Cheddar Gorge in Somerset and the Cairngorms National Park in the Scottish Highlands.
All riders who complete the six routes within the challenge will receive an in-app Virtual Ride Across Britain jersey, and will be entered into a prize draw with the chance to win one general entry to the Babble Ride Across Britain 2024 classic 9-day package.
Nick Tuppen, CEO of Threshold Sports, said “We want to inspire as many people as possible to take on the Babble Ride Across Britain. Rouvy gives us a chance to replicate the majestic views, the leg-sapping climbs and sweeping descents of the route in full HD.
“It’s the perfect complement to the live event in September as it kicks off the training and fosters the community which are both key to completing RAB in real life.”
Petr Samek, CEO of ROUVY, said “ROUVY has always strived to give cyclists the most realistic indoor cycling app possible. We use actual video footage to create a cycling experience that simulates the feel and emotions of riding real-world routes from home.
“So, we are thrilled this partnership enables us to bring to life the breath-taking scenery, iconic landmarks and historic sites of Britain from the rolling hills of Devon and Cornwall to the majestic highlands of Scotland.”
Matt Parker, CEO of cloud solution provider Babble, the title partner of Babble Ride Across Britain said “Having ridden Ride Across Britain eight times, I’ve been astonished by the realism of the Virtual Babble Ride Across Britain.
“Whilst it can never replace the sun, wind and rain of the ride itself, or its wider charitable impact, it is an incredibly valuable way to supplement training, get into the right mindset, and experience the ride as close to reality as possible – whether you plan to join us in September or not.”
To access the ROUVY platform to complete the Virtual Ride Across Britain Challenge, riders can use the code RAB2M to secure a two-month free trial, after which a standard ROUVY account costs £14.99 a month.
www.rideacrossbritain.com/babble-virtual-ride-across-britain
