RITUAL Mountain Bike Film Tour, a nationwide US film tour kicking off in spring 2024, has announced a new partnership with Send It to take its celebration of mountain biking culture to 50 markets across North America.
In collaboration with Send It, a newly launched mountain bike gear and accessory company, Ritual will showcase the world of mountain biking… ‘through the creative lens of some of the best filmmakers in the action sports industry.’
“We’re excited to join forces with Send It to bring a curated film and biking experience to communities all over the country,” said Chris Keig, co-founder of Ritual. “Ritual is back with the right ingredients to deliver a best-in-show experience for mountain bike and film fans alike in 2024.”
In a series of live events, the Ritual Mountain Bike Film Tour, sponsored by Boulder, CO-based Send It, aims to curate stories, riding adventures, athletes, creative film making and cinematography in some of mountain biking’s most scenic locations.
10 premier film showings hosted by the Ritual team in key cities on the Ritual tour will be set at a top mountain bike destination… ‘Serving as the Tour’s cultural epicentre paired with 40 partner hosted events nationwide across the US. With live music and beverages Ritual and Sent It are co-hosting the events and contests that celebrate the joy and passion of mountain biking.’
“Ritual is exactly what we’ve wanted to be involved with from day one,” said Cole Kramer, founder of Send It. “This is the type of thing that celebrates not only the people on bikes on the trails, but the people behind the lens who are so often overlooked.
“We couldn’t be more excited to attend events, connect with riders and filmmakers, and also go out and send it before and after the films.”
www.ritualbike.com
www.senditco.com
