Building on a tie-up with the Giro d’Italia, virtual cycling platform BKOOL has announced a partnership with the Deutschland Tour.
According to Spain-based BKOOL… ‘This strategic collaboration marks a significant milestone for both BKOOL and the renowned German cycling event, as it brings the excitement and challenge of Deutschland Tour directly to the homes of cycling enthusiasts around the world.’
Starting from February 5th, BKOOL users will have an opportunity to experience the Deutschland Tour virtually. Via its exclusive partnership, BKOOL is digitizing the 2023 race route… ‘offering users a virtual replication of each last edition stage with unparalleled realism.’
Cyclists can immerse themselves in the landscapes and challenging routes that defined the Deutschland Tour 2023. BKOOL adds that its technology ensures an authentic and immersive experience for users.
‘From the picturesque landscapes to the dynamic challenges of each stage, cyclists will feel the adrenaline of the last Deutschland Tour edition as if they were physically present on the roads of Germany. The integration of real video, 3D avatars and 3D ad elements adds an extra layer of realism to the virtual experience.’
In addition to the digitized stages, BKOOL will serve as the official platform for the Deutschland Tour Virtual Ride. This virtual competition allows cyclists from across the globe to compete against each other. Participants can test their skills on the same courses as the pros, with the aim of creating a sense of camaraderie and competition within the BKOOL community.
Alfonso García-Lozano, BKOOL’s CEO, said “In Germany, indoor cycling is taking off, and at BKOOL, we’re excited to be part of this fitness revolution.
“Our partnership with the Deutschland Tour underscores the importance of bringing cycling indoors, offering German enthusiasts an immersive experience that aligns with their love for the sport. Together, we’re shaping the future of cycling in Germany, bridging the gap between outdoor and indoor training for an enhanced riding experience.”
