supertri (formerly Super League Triathlon) has today announced that global health benefits provider Cigna Healthcare will become an official partner of the supertri E World Triathlon Championship powered by Zwift.
The 2024 edition of real-world meets virtual triathlon event will be a one-day world championship. This will be held on April 13 at Queen Elizabeth Olympic Park in London, UK, where 60 elite athletes will compete.
The event will be broadcast globally, showcasing the partnership with Cigna Healthcare. Under this, Cigna Healthcare will host an exclusive corporate racing event on the same day as the top pros compete for world championship titles.
supertri Global Partnerships Director, Chris Williams, said “supertri is delighted to be partnering with Cigna Healthcare for the supertri E World Triathlon Championship powered by Zwift. As a global leader in health services, Cigna Healthcare is committed to improving health and achieving excellence, which aligns perfectly with the values of supertri.
“There are many synergies between our brands and we hope that offering corporate participants the opportunity to compete alongside professionals on supertri E World Triathlon Championship day will send an inspirational message to all to encourage an active lifestyle.”
A release from supertri added that… ‘Cigna Healthcare seeks to raise awareness about the connection between various dimensions of health and well-being and empower individuals to thrive in all aspects of life. Through their support of the supertri E World Triathlon Championship, Cigna Healthcare aims to highlight that sports brings benefits beyond the physical, helping participants foster personal growth and intellectual stimulation.’
President, International Health at Cigna Healthcare, Jason Sadler, said “Our new partnership with supertri holds special significance for Cigna Healthcare as it embodies our shared values of accessibility and inclusivity.
“This partnership aims to inspire people around the world to pursue their ambitions and enrich their lives. We are thrilled to embark on this partnership with supertri E and eagerly anticipate the journey ahead, hoping to build a healthier future for all.”
