Outlaw Triathlon and Total Triathlon Training (TTT) have formed a new partnership that aims to boost both organisations at the start of the 2024 racing season.
The Outlaw Triathlon Series offers award-wining middle and long distance events in the UK, and will partner with TTT, one of the Europe’s leading coaching companies. Outlaw will provide preferential rates, club championship prizes, and promote the coaching firm’s services to its database of athletes.
There have been almost 36,000 finishers run down the Outlaw orange event carpet since the brand was first launched in Nottingham in 2010. This year, the event weekends have been expanded to include shorter Sprint events with a view to appealing to new athletes across all demographics, particularly targeting a wave of younger athletes. Outlaw will also stage the 2024 National Aquathlon Championships in July.
TTT will host its club championships at an Outlaw event annually, ensuring that its distinctive pink and sky-blue kit makes an impact on race days. The company delivers a range of services to athletes, from beginner to professional across all distances. Its team of over 30 coaches includes twice previous Outlaw winner, Kit Walker, as well as head coaches and professional athletes.
Outlaw Triathlon Event Director, Iain Hamilton said “Total Tri Training has been successful in retaining a very large athlete base during a challenging period for the sport and we’re looking forward to working with them.
“Their focus on enjoyment and community fits perfectly with our own ethos of supporting all levels of athletes and is essential in terms of retaining people in the sport.”
Outlaw’s first event of the 2024 season, Outlaw Half Nottingham is reportedly at 90% of capacity. It is set to take place on May 18-19 and is followed by Outlaw Half Holkham (July 6-7) and Outlaw Nottingham (July 27-28).
www.outlawtriathlon.com
www.totaltritraining.com
