Backpacks and outdoor equipment specialist, Deuter, has confirmed a multi-year partnership with downhill mountain bike racing team, Continental Atherton.
The collaboration marks a new step for outdoor brand Deuter’s support for athletes in the UK and beyond. It will see Continental Atherton racers, including multiple world champions, European Champions and World Cup winners, supplied with equipment from across Deuter’s range of backpacks, bags and accessories.
The athletes will also be integrated into Deuter’s Pro Team programme which spans product development and testing initiatives.
German brand Deuter will provide the UK-based team with products including its Trans Alpine Pro bike backpack, Compact lightweight bike backpack, Attack protector backpack, and Duffel Pro plus Duffel Pro Movo travel bags.
Christina Völlinger, Head of Marketing at Deuter, said “We are thrilled to partner with the Continental Atherton race team, a world-class group of athletes and supporting team that embody the same spirit of adventure and commitment to excellence that Deuter stands for.
“By equipping these elite athletes with our latest gear we will help them perform at their best, whether they’re tackling the most challenging trails or competing on the world stage. Our R&D team is looking forward to working closely with the team on our upcoming releases for mountain bikers and big mountain adventurers.”
Gee Atherton at Continental Atherton Race Team said “We’re stoked to be working with Deuter. They are a brand synonymous with adventure and the outdoors.
“We have some great projects planned that are only possible with support from the likes of Deuter, and are also excited to push the brand to a fresh audience in the cycling world with Deuter’s support of the team.”
www.deuter.com
www.athertonbikes.com/team
