Scandinavia running shoe and apparel brand, Craft, and UK retailer, Up & Running, have partnered to offer an extended range of Craft apparel in 26 stores starting from spring 2024 and ‘continuing into the foreseeable future.’
The tie-up will see the Up & Running chain offer a wider selection of items from the Craft Run, Training and Baselayer collections.
Craft of Scandinavia was founded in 1973 in Boras, Sweden. It all started back then with a baselayer garment. Today, Craft continues to design, develop and manufacture apparel, footwear and accessories. The brand is the kit manufacturer for the Swedish Track & Field Team, the Nordic Ski Team, as well as Ligue 1 and Bundesliga football teams.
Craft UK Managing Director, Amy Frewer, said “I’m delighted to strengthen our long-lasting relationship with Up & Running. In just two months, sales in store have exceeding our expectations and we are already planning spring-summer 2025 collections to build on our success.”
Up & Running, established in Harrogate, North Yorkshire, in 1992 by Gillian and Dennis Macfarlane operates 29 stores across the United Kingdom. The company offers footwear and apparel from major running brands, plus free gait analysis and running advice from its team.
Dan Cheeseman, Retail Operations Manager for Up & Running added “This partnership with Craft comes at an exciting time for Up & Running as the company celebrates 32 years of business in 2024.
“We feel Craft aligns with our values in providing high quality, performance running apparel for our customer base throughout the UK.”
www.craftsportswear.com
www.upandrunning.co.uk
