PR & marketing agency Fusion Media has been appointed by Decathlon UK to grow the reach of Decathlon’s cycling brand, Van Rysel.
Fusion was appointed following a competitive pitch. Its remit will see the agency support the expansion of Van Rysel in the UK across media relations, buying, influencer marketing and physical events.
Van Rysel, which announced its sponsorship of the World Tour team, Decathlon AG2R La Mondiale, in November 2023, will widen its collection of high-end bicycles and accessories, launching in the UK market in spring 2024, including a team replica bike.
Hailing from Lille, France, Van Rysel is one of four new specialist brands launched under Decathlon’s recent global strategy push. Founded in 2018, the brand aims to ‘support every cyclist to go beyond and push their limits.’ It is catered to performance-oriented cyclists with a comprehensive range of high-quality, accessible products.
For over 16 years, London-based Fusion Media has focused on marketing and communications services for active and sports brands. Its portfolio of recent clients includes brands such as Red Bull, Evans Cycles, Raleigh, Specialized, Shimano, Orbea, BMC, Wahoo, Le Col, MyWhoosh and Brompton.
www.fusion-media.co.uk
www.vanryselcycling.com
