Gran Canaria Tourism has become the main and title sponsor of World Trail Majors. The name of the international race series has now changed to Gran Canaria World Trail Majors, after the announcement was made during The North Face Transgrancanaria race week, which welcomed over 4,500 runners to the Spanish island of Gran Canaria.
The 25th edition of Transgrancanaria saw the presentation of the new name and logo of the Gran Canaria World Trail Majors.
The World Trail Majors is run by a non-profit organisation and features a number of trail/ultra races, including Mt Fuji 100 in Japan, RMB Ultra-Trail Cape Town in South Africa and The North Face Transgrancanaria. The aim for the series is that… ‘each race maintains its own DNA while supporting each other for the greater good of the sport.’
President of the Government of Gran Canaria, Antonio Morales, said that “Transgrancanaria put the name of Gran Canaria in the minds of all the trail runners all over the world, but this is another level with World Trail Majors.”
Carlos Álamo, Minister of Tourism for the Government of Gran Canaria added that “The values of World Trail Majors convinced us: diversity, respect and that each race becomes part of something but where their identity is preserved.”
The Gran Canaria x World Trail Majors agreement aims to give international visibility to Gran Canaria’s tourism proposition, with a focus on nature, landscape, and a location for training and competition. The tourism brand will be shown all over the world in key markets such as Canada, South Africa, Japan, United Kingdom, France and Portugal.
