Focal Events has engaged PR & marketing agency PaceUp Media to deliver strategic marketing and communication services.
PaceUp will support Focal’s wide portfolio of events. This includes Dirty Reiver, Frontier 300, JUST.GRAVEL, and a recent addition to its portfolio, Gravel Rocks, a weekend celebration of gravel riding and racing with a festival atmosphere.
“We’ve worked with Bryan and Neil at Focal Events through a number of client partners who sponsor events in their portfolio, and have seen first-hand how great their events are,” said PaceUp Director, Tom Copeland.
“We got together and identified a growth marketing strategy to develop the brand and event portfolio, something we’re excited to build upon.”
Focal Events Co-Director Neil Atkinson added “We’ve been discussing ideas for some time with PaceUp to get creative about various ways of marketing our events and have long discussed taking this support to the next level.
“The team’s experience and understanding of the industry and events will be a great addition to our output as we continue to develop our events and the wider Focal Events brand.”
www.focal.events
www.paceupmedia.com
