As the 2024 professional cycling season comes to an end (with a stand-out year for Slovenian cyclist Tadej Pogačar, dominating the UCI world ranking), event organiser RCS Sport and virtual cycling platform BKOOL are once again joining forces in a new virtual edition of the Giro d’Italia.
To take part in the Giro d’Italia Virtual 2024, participants will need a smart cycling trainer or a smart bike and a subscription to the BKOOL indoor cycling platform, which can be accessed via a 30-day free trial.
The Giro d’Italia Virtual 2024 brings together footage from real-world stages of the Italian Grand Tour, recorded during the last edition of the Giro d’Italia and offered to participants through an immersive training and racing platform.
The virtual cycling experience will also feature special guests such as Alberto Contador, Chris Froome, Óscar Freire, Remco Evenepoel, Tim Merlier and Mikel Landa, among others.
Álvaro Galindo, Head of Business at BKOOL, said “Imagine facing the ramps of the Mortirolo, wearing the Maglia Rosa and fighting to get on the wheel of a Danish and an Australian cyclist who are struggling to leave you behind.
“Or sprinting through the streets of Naples, fighting to distance yourself from the peloton, with thousands of fans cheering you on at the finish line. We at BKOOL have been working for a year to create the most realistic and spectacular virtual cycling experience on the planet and we couldn’t be happier with the result.”
Roberto Salamini, Head of Marketing & Communications at Giro d’Italia organiser RCS Sport, added “The BKOOL project dedicated to the Giro d’Italia is a unique opportunity to expand the appeal and reach of one of the most iconic cycling events worldwide, targeting a globally growing audience.
“The possibility of participating virtually not only strengthens the loyalty of cycling enthusiasts but also offers an innovative experience for new users, allowing them to experience the excitement of the Giro personally.
“Moreover, the use of cutting-edge technology in virtual reality and digital platforms enhances the perception of the Giro d’Italia as a forward-thinking event, creating lasting value for sponsors and stakeholders through an innovative and highly engaging platform.”
The Giro d’Italia Virtual 2024 will release a new stage every 15 days until next May 2025 and will end with a prize draw for all participants.
