The Paris 2024 Paralympic Games will see increased exposure for para sports in Europe, as Infront, the exclusive European media partner of the International Paralympic Committee (IPC), looks to leverage a mix of traditional and innovative channels to reach a more diverse audience.
The 2024 Paralympic Games will be held from August 28 to September 8, 2024.
By combining free-to-air, commercial, and PayTV platforms with digital and social media strategies, Infront notes that… ‘The Paris 2024 Paralympic Games will set a new benchmark in how the event is broadcast and consumed across Europe.’
Leading free-to-air channels such as ARD/ZDF in Germany, RAI in Italy, NOS in the Netherlands, NRK in Norway and SRG in Switzerland will provide extensive coverage across both linear and digital channels.
All 22 sports in the Games will be covered through multi-feed distribution, and several thousand hours of live coverage are expected across Europe.
In addition, a selection of creative digital solutions that cater to younger and more tech-savvy audiences have been planned. For example, in Spain, next to extensive linear broadcasting on public-service channel TVE, the ceremonies and highlights of the Games will also be streamed via Twitch by popular sports streamer Siro Lopez.
Infront’s new media agreements extend the coverage of the Paris 2024 Paralympic Games to 46 markets, across Europe.
Infront added that several dark markets previously not covering the Games will now also broadcast, including Malta, Georgia, Bosnia-Herzegovina and Lithuania.
Infront Productions and HBS haves created tailored digital content allowing broadcasters to engage with their local audiences in a more meaningful way. This includes social media content provided to broadcasters for free and featuring para athletes in the build-up to the Games, many self-filmed in close cooperation with national paralympic committees.
During a daily overview, highlight videos focusing on each discipline will be edited and published on the official IPC YouTube channel. Additionally, films of the Games and country-specific edits will be produced after the Paralympics.
Jens Mennigmann, Co-Head of Media at Infront said “Our mission has been to ensure that the Paralympic Games are not just seen, but truly experienced by a broad audience.
“By integrating diverse media channels and embracing innovative solutions, we are bringing the Games to a wider audience than ever before, ensuring that the stories of these incredible athletes are shared across the world.”
Mike Peters, Chief Executive Officer of the International Paralympic Committee, added “The collaboration with Infront is a significant leap forward in our goal to expand the reach of the Paralympic Games.
The diverse channels and tailored content strategies deployed by Infront will ensure that our athletes’ achievements are celebrated by a global audience, reflecting the growing appeal and importance of the Paralympic movement.”
www.paralympic.org/paris-2024
www.infront.sport
