Body Rocket, the real-time aerodynamic drag force measurement system for cyclists and triathletes, has confirmed the appointment of Matthew Hutchings as its Head of Sales & Marketing.
Having spent nearly four years as UK Country Manager at glucose monitoring wearable tech brand Supersapiens, Body Rocket notes that… ‘Hutchings brings a wealth of experience in communicating and retailing technologically advanced high-performance sports products to discerning audiences.’
With pre-orders for Body Rocket’s system of sensors set to open on September 16, 2024, this is seen as a key period for the brand as it looks to cap off many years of development.
Eric DeGolier, Founder of Body Rocket, said “We’ve always recognised that investment in good people is vital for tech startups.
“Body Rocket is reaching a point where we know we have the best product in the market, but without a strong individual to spearhead outreach to consumers and retail partners, that’s as far as it would go. We’re incredibly pleased to say that Matt is that person and we look forward to benefitting from the experience and enthusiasm he brings to the team.”
Matt Hutchings said “I am extremely excited to have joined such an innovative company at the forefront of aerodynamic real-time data analysis. Body Rocket’s pioneering efforts in this field are truly impressive, and I am eager to contribute to this dynamic team.
“Together, I am confident that we can drive significant performance gains for triathletes and cyclists worldwide.”
He continued, “The potential to revolutionise the way athletes train and compete through cutting-edge technology is a thrilling prospect. By leveraging advanced aerodynamic data, we can offer unprecedented insights and optimisations, ultimately enhancing athletic performance and efficiency. This role represents an exciting challenge, and I am ready to dive in and contribute to our shared success.”
