UDOG, the Italian brand of premium cycling shoes and shoe accessories, has appointed Enso Sales Group as its exclusive sales representative and distributor in the US.
UDOG was founded in 2021 by Alberto Fonte, previously Brand Manager at fi’z:k, and Sales & Marketing Director at both Pinarello and Kask.
Eric Woods, Enso Sales Group CEO & Owner, said “We are incredibly excited to partner with Alberto and his vision for UDOG. His commitment to innovation and quality mirrors our own ethos, and we believe this collaboration will shake-up the category in the US cycling market.
“From their unparalleled style to their impeccable fit, UDOG Cycling Shoes epitomize excellence, and we are honoured to be a part of their journey.”
Alberto Fonte, UDOG Founder and CEO, said “As part of our continued growth, we are very excited to appoint Eric Woods and his team as exclusive sales representative in the US. I strongly believe in Eric’s knowledge and experience to launch UDOG in the American market.
“Now is not the time to sit back and to lament on how things should or used to be. We must focus forward and commit to being progressive and nimble, qualities that align seamlessly with UDOG’s vision and values. Together, we are poised to disrupt the status quo and redefine the standards of excellence within the cycling industry.”
www.udog.cc
www.ensosalesgroup.com







