The Royal Parks Half Marathon, presented by Royal Bank of Canada, has announced that premium alcohol-free lager brand, Kingfisher Zero, will be a sponsor for this year’s race.
Taking place this year on Sunday, October 13, 2024, the Royal Parks Half Marathon is one of the UK’s most scenic half marathons, taking runners through four of London’s Royal Parks – Hyde Park, The Green Park, St James’s Park and Kensington Gardens.
As part of the partnership, the Kingfisher Zero team will be playing a key role in cheering on runners on the day, while the brand’s recently launched, premium alcohol-free lager will be available in the event village in Hyde Park.
Liz Tack, Head of Royal Parks Half Marathon, said “We are absolutely delighted to partner up with Kingfisher Zero for this year’s race.
“We know how rewarding it is for participants to run our half marathon, but thousands of people also come down to support, so it’s great that we can offer both runners and spectators a well-earned, premium alcohol-free beer come the day.”
Andy Sunnucks, Senior Brand Manager for Kingfisher Zero, added “As a brand, we encourage consumers to take a step out from the hustle and bustle of our hectic day-to-day, engage with the world around them and appreciate the beautiful things life has to offer.
“What better partnership to align with our ethos than the Royal Parks Half Marathon? We’re thoroughly looking forward to cheering on the runners and quenching the thirsts of spectators with our newly launched alcohol-free lager.”
