Fuel Goods has announced the debut of its sports nutrition marketplace for athletes of all levels. The new venture is from endurance entrepreneurs Laura Jorgensen and Courteney Lowe, owners of established subscription services The RunnerBox and RiderBox.
Fuel Goods’ new site, fuelgoods.com, is a snacks and sports fuel marketplace. It touts… ‘nutritionist-vetted products, curated subscription and gift boxes, and straightforward, stress-free education. It is also where RunnerBox and RiderBox are housed.’
Now on the fuelgoods.com site, RunnerBox and RiderBox are nutrition subscription boxes – each featuring 10-12 items. Subscribers pick how they want to pay, either choosing to pay as each box ships or saving money per box by paying for six months or one year upfront.
Laura Jorgensen and Courteney Lowe started shipping runner and rider boxes in 2014 while competing as professional cyclists in Boulder, Colorado. Jorgensen leaned into the administrative and financial side of the business while Lowe focused on building relationships with brand partners.
According to the team… ‘Fuel Goods seeks to sustain that work by uplifting and demystifying the world of sports nutrition while keeping its doors open for everyone to discover the profound impact of what nourishing your body with good fuel can mean.’
“We’re not just a marketplace that ships products; we’re a movement towards a more inclusive and user-friendly philosophy of sports nutrition, where every goal, no matter its size, is celebrated,” said Laura Jorgensen, CEO of Fuel Goods.
“We’re here to ensure that when it comes to nutrition, athletes of all skill levels are supported and given access to the best products because we believe that every workout, every mile, and every sweat drop counts towards becoming the best version of yourself.”
Other developments include new packaging for RunnerBox and RiderBox and the addition of two members to the company’s Board of Directors, Dr Stacy Sims and Daniel Jansen.
Sims brings years of experience to her role at Fuel Goods as an exercise physiologist and nutrition scientist. Jansen brings years of experience as an Olympian and American speed skating champion.
“The Runnerbox and RiderBox are excellent discovery products,” said Courteney Lowe, Chief Operating Officer of Fuel Goods.
“Our athletes value and trust our curation and nutritionist vetting processes. As they become more adept at finding what works for them, we wanted to extend our services to help connect them with the highest quality options, and that’s where Fuel Goods comes in.
“Before, they were forced to cobble together fuel and snacks from different sources, in retail or through impersonal online services. Fuel Goods streamlines the process and delivers healthy, high-quality products that allow athletes to spend less time worrying about how to fuel and more time chasing their goals.”
