March 1st, 2024, marks the launch of the official TCS & New Balance LDN 2024 Race Range. Produced by New Balance… ‘The 2024 Race Range is designed to celebrate any runner, of any ability, as they cross the iconic London Marathon finish line on The Mall in London on 21st April.’
New Balance adds that the 2024 London Marathon Race Range has been designed with eye-catching neon prints so that all runners are easily identifiable on the day itself, as well the training period in the lead up.
These colour combinations compliment the bold colours and distinctive prints used for the LDN 2024 Edition versions of NB’s carbon race day trainer, the FuelCell SuperComp Elite v4, and road running shoe, the Fresh Foam X 1080v13.
Another item of both the official training & race range is the RC Short, NB’s performance shorts designed for comfort and functionality.
The official LDN 2024 Marathon campaign features protagonists from a mix of running communities from across the UK who are being supported by New Balance with marathon places, training programs and individual club events.
The campaign looks to tell and celebrate the stories of these grassroots runners, who have built or helped expand communities because of their love of running. The network of run clubs that New Balance is supporting for the 2024 London Marathon campaign (and the LDN Marathon places awarded to each community) celebrate clubs of different running abilities, faiths, sex and heritage.
The campaign also includes NB triathlete and Team GB Olympic Gold medallist, Alex Yee, and NB wheelchair athletics athlete and Team Switzerland Olympic Gold Medal Winner in the 400m, Caroline Debrunner.
