HYROX, billed as ‘the World Series of Fitness Racing’, has confirmed a partnership with Zepp Health, a smart wearables and health technology firm, through its smart wearable brand, Amazfit.
A new two-year partnership will see Amazfit serve as the official wearable and timekeeping partner of HYROX, aiming to aid athletes’ training regime, and providing athletes with solutions for 24/7 health and fitness monitoring.
According to HYROX, Zepp Health’s Amazfit partnership will reach over 300,000 participants per season across EU and US regions.
Amazfit will physically activate its partnership rights at HYROX events throughout the season until 2026 with live experiences and dedicated consumer stores. It also aims to support key athletes providing them with Amazfit Cheetah Pro, Falcon, T-Rex Ultra, Balance and Active smartwatches and the Amazfit Helio Ring, catering to the diverse fitness levels of HYROX participants.
Additionally, Amazfit will soon announce software updates to its smartwatches that will include a HYROX race mode and integration into HYROX365, enabling HYROX training clubs and coaches to use its smart digital solutions.
Wayne Huang, CEO of Zepp Health, said “I am delighted to announce our partnership with HYROX, aligning two forces dedicated to pushing the boundaries of athletic achievement and unlocking human potential.
“Through our smartwatches and fitness wearables, we aim to empower athletes to reach their peak performance and transform their everyday lives.”
Moritz Furste, HYROX Co-founder and CMO, added “The sport of HYROX is evolving rapidly, and the future of fitness racing is now intertwined with cutting-edge smartwear technology like Amazfit.
“The upcoming development of a HYROX race mode and integration within HYROX 365 will be a great aid for HYROX athletes and training clubs going forward. We are always committed to giving our athletes the best chance at success, and we’re pleased to be doing this alongside Amazfit.”
As part of Zepp Health, Amazfit is a smart wearable technology brand. Amazfit smartwatches have garnered awards such as the iF Design Award and the Red Dot Design Award.
- Integrated ecosystem: According to Amazfit, the synergy between the Helio Ring and Amazfit smartwatches, including Amazfit Cheetah Pro, Falcon, Balance, Active, and T-Rex Ultra, maximises performance. Data from both devices is seamlessly integrated within the Zepp App, offering athletes a holistic view of their health metrics during intense workouts and recovery periods.
- Data-driven insights for HYROX: With comprehensive data insights, showcasing athletes’ recovery strategies, identifying common training pitfalls, and revealing the practices and metrics of elite performers, Amazfit will provide insights to all HYROX competitors.
- Tailored training with Zepp Coach: AI-powered Zepp Coach offers sport-specific movements, personalised training plans, and targeted recommendations. This customization aims to enhance the appeal and utility of Amazfit devices, making them tools for HYROX athletes looking to optimise their performance.
