Obstacle race series Tough Mudder, has announced that Icy Hot will become the Official Topical Pain Relief of Tough Mudder in the USA and Canada. As an official partner, Icy Hot, part of the Sanofi Consumer Healthcare portfolio, will offer its topical pain relief products to participants at select Tough Mudder events throughout 2024.
“We are thrilled to have Icy Hot – the leader in topical pain relief – as the newest partner of Tough Mudder US and Canada,” said Brian Cox, Director of Global Partnerships at Tough Mudder.
“Tough Mudder and Icy Hot share a passion for taking on adventure and the importance of resilience to make it through any obstacle or adversity. Through this partnership, Icy Hot products will be available at Tough Mudder Races, and The Mudder Nation will now have the best fast-acting relief to fuel their fitness and wellness routines and continue conquering our Tough Mudder courses.”
Tough Mudder athletes can expect to see Icy Hot on-site at the Mudder Village Festival at select Tough Mudder events in 2024. Icy Hot representatives will be on hand to provide product recommendations for participants to aid them in post-race recovery.
Products available will include Icy Hot No Mess and the new Icy Hot Massaging Balm. The partnership with Icy Hot will also be incorporated on Tough Mudder’s digital platforms and social media channels.
2024 Icy Hot sponsored events
Michigan (June 15-16)
Indiana (July 27-28)
Chicago (August 24-25)
Toronto (September 14-15)
Poconos (September 28-29)
Pittsburgh (September 7-8)
Nashville (October 19-20)
Central Florida (December 7-8)
“We are excited to bring Icy Hot’s power of ice and heat to Mudder Nation, where athletes push their bodies to their limits while building a strong sense of community,” said Vincent Balagat, North American Icy Hot Lead at Sanofi Consumer Healthcare.
“This partnership embodies our dedication to supporting athletes through every obstacle, providing them with the relief and confidence to push beyond limits and achieve greatness. We remain committed to bringing our pain relief solutions to physically-active people where and when they need it the most.”
www.toughmudder.com
www.icyhot.com
