British bike firm Pearson Cycles has announced a partnership with Ere Research, a specialist in high-performance cycling components.
Ere joins Vittoria as the latest partner on Pearson Cycles’ roster of international cycling brands, alongside fizik, Ceramic Speed, Shimano and Hope Tech.
Ere wheels are developed and tested in-house in Ommen, The Netherlands. With extensive expertise in wheel design, Ere-engineered wheels are designed to offer riders speed and aerodynamics but also durability and comfort both on and off-road.
Helping with product development and brand awareness Ere provides the Belgian World Tour outfit Intermarché – Wanty with time trial wheels.
To complement the new wheel offering, Pearson Cycles has selected Vittoria as its tyre partner. Pearson will be offering Ere wheels and Vittoria tyres across its core range and at all price points.
Ere’s Genus and Omnia wheelsets, paired with Vittoria Corsa and Pro Control tyres, will be available on the SHIFT and FORGE road bikes, while the Tenaci is available on the On and On gravel bikes alongside Vittoria Terrano tyres.
Scott Davies, CEO at Pearson Cycles, said “Ere Research’s commitment to providing premier components aligns perfectly with what we offer at Pearson Cycles.
“Ere is certainly one to watch; during testing, our team were blown away by how their wheels performed. By working closely with them we can continue to offer cyclists unmatched ride quality delivered by bikes injected with personality.
“We are always striving to provide the best possible bikes and components which is why we have selected Ere and Vittoria as new component partners moving forward.”
Piet van der Velde, CTO at Ere Research, said “Ere Research is excited to partner with Pearson Cycles, providing a selection of on- and off-road across its range.
“This collaboration represents a major step forward in Ere’s mission to deliver high-performance, reliable, and beautifully designed components to cyclists worldwide.
“Working with Pearson Cycles, one of the oldest and most esteemed names in the cycling industry, marks an important milestone for Ere Research. Partnering with them aligns us with a brand that shares our commitment to quality, innovation, and the pursuit of excellence.
“At Ere, our passion lies in creating products that perform at the highest level and enhance the overall experience for riders while offering outstanding value. Pearson’s long-standing legacy and dedication to craftsmanship resonate deeply with our values, and we’re excited to bring our technology and expertise to their incredible range of bikes.”
www.pearsoncycles.com
www.ereresearch.com
