Material technology specialist PrimaLoft has confirmed the appointment of Anne Cavassa as the company’s new Chief Executive Officer. Cavassa was named President of the company in November, and this latest shift to CEO is part of a planned transition to the next phase of the company’s leadership.
After more than a decade as President and CEO, Mike Joyce, will transition into the role of Vice Chair on the company’s board of directors.
PrimaLoft specialises in insulation for apparel, and has been used by brands such as OMM, Endura, and MAAP.
“I am thrilled to be stepping into this role, supported by the exceptional team at PrimaLoft,” said Cavassa, President and CEO of PrimaLoft.
“It’s a privilege to be able to join a company that has seen enormous success under the guidance of Mike Joyce. After spearheading the establishment of PrimaLoft as its own company in 2012, Mike is, in essence, the founder of PrimaLoft, taking the company from a small business with a big vision to the market leader in branded synthetic insulation. I am happy to continue to work with Mike in his new position on the board of directors.”
Mike Joyce said “Our company purpose is to balance the intersection of people, products, and the planet.
“Anne embodies these beliefs and brings extensive leadership experience from renowned active lifestyle brands. This is an ideal opportunity to bring in a proven leader to help bring PrimaLoft forward to the next level and, for me, she was the clear choice.”
Cavassa has nearly three decades of experience in a number of outdoor and active lifestyle brands. Her previous tenure was as President of Saucony. She was also Senior Vice President and Chief Customer Experience Officer at Brooks.
Additionally, she has been involved in product, customer experience, retail, and brand marketing in leadership positions at Timberland, Nike, Reebok, Tommy Bahama, and Eddie Bauer.
“As an ‘ingredient brand’, PrimaLoft has immense potential to impact positive change across our industry, and I look forward to working with our full team as we continue striving to reach that potential,” added Cavassa.
“I’m excited to help bring PrimaLoft into its next phase of growth, building on the brand’s history of innovation, performance, and sustainability as we strengthen our connection with both our customers and with consumers.”
